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Big 12 conference talk12/31/2023 ![]() It was a close knit family but I really enjoyed it. When this opportunity presented itself, I said, let’s give it a great shot, and thankfully it all worked out.Many here have frequented the AAC forum for general but lively talk about our conference. It was fueled during my time at Barclays Center. Candidly, I thought it might have been an AD, I wasn’t sure,” Yormark said. “I always had a vision to be in college sports. ![]() He was NASCAR's vice president for corporate sponsorships before that. The 55-year-old was an executive on the commercial side of Jay-Z’s Roc Nation after previously working with the Nets and running Barclay Center, their home arena, for more than a decade. This is will be Yormark's first job in college athletics, though he said it is a career path he often thought about taking. “We could tell that with his experience in professional sports and sponsorships, and in media, in entertainment, given where college athletics is going, and all the changes taking place, with our media rights negotiation coming up, that Brett, in combination with the really strong athletic directors we have across the conference, would be a great combination to position us really well for the future,” she said. BYU, Cincinnati, Houston and UCF all join next summer after being approved for membership last September. The Big 12 is going into its 12th and final season as a 10-school league. Yormark described himself as actively engaged in realignment, with input from throughout the conference. ![]() “Well, welcome to college athletics, and you thought working for Jay-Z was really exciting,” she told him. Livingstone spoke to Yormark by phone a couple of days after he was named, which was after the news about UCLA and USC. “I’m certain that Brett is just deeply appreciative of the way he was welcomed into the Big 12 Conference with, once again, conference realignment at the top of the list of things to deal with,” said Baylor president Linda Livingstone, part of the Big 12 board's three-person executive committee that headed the search. The Big Ten's move West was another seismic shift in conference realignment, much like when it was revealed a week after Big 12 media days last summer that Texas and Oklahoma were moving to the Southeastern Conference no later than the 2025 season. People understand the direction of the Big 12, and we’re exploring those levels of interest.” "I think it’s fair to say I’ve received a lot of phone calls, a lot of interest. “Optionality is good, and we’re vetting through all of them," he said, without being specific about schools. “We are exploring all options and we are open for business,” Yormark said, when immediately asked if the Big 12 was actively engaged in talks with any Pac-12 schools. The next day it was announced Southern California and UCLA would be leaving the Pac-12 to join the Big Ten in 2024, setting off all kinds of speculation about what moves might follow. ![]() He was named Bob Bowlsby's successor two weeks ago. Yormark made his introductory remarks Wednesday at the start of the conference's football media days at AT&T Stadium. ARLINGTON, Texas – New Big 12 Commissioner Brett Yormark declared the league “open for business," saying that while nothing is imminent all options will be considered as he takes over with conference realignment again shaking college sports.
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